If you’re looking to get noticed and drum up more business, your website needs to look the part. A sleek, efficient mobile friendly website is a no brainer. Why? The bottom line is this – more people search for stuff on their mobile device than on a desktop.
The mobile revolution
Over the last decade desktop use has increased, but it’s not been able to keep pace with searches on mobile devices. Half of the world’s population now owns a mobile phone, and that percentage is growing all the time. That’s created a marketplace you can’t ignore.
Poor design risks losing business
When you want people to take time to read your website, the design just has to be mobile friendly. If your site is hard to read, difficult to navigate and has no clear calls to action what do you think will happen? They’re going to move on.
A mobile friendly site that works for you
Make sure every website design or template works just as well on a desktop as it does on a mobile device to attract more business. To achieve that our mobile friendly websites offer –
- Easy access – accessible photos, video and content to create appeal
- Calls to action – inviting contact on every page to increase conversion
- Effective design – scrolling pages with no zooming or side to side movement
- Reactive – touch screen action improves user experience
- Quick loading – a fast website keep visitors engaged
Google penalties if you’re not mobile friendly
If your website isn’t mobile friendly engaging with potential clients is only part of the problem. What if they can’t find you in the first place? This year Google decided to penalise websites that don’t meet its criteria for mobile friendly. In short that means you won’t come up on a general Google search if your website isn’t designed for mobile devices.
Great mobile design
Every time someone searches for a product using a mobile device there’s a good chance they’re going to act on what they find. Google say 3 out of 10 mobile searches ends up with that person taking action. What’s more that action happens fast – 50% of purchases occur within an hour of finding a product.
What makes mobile work?
Variety is the spice of life. The immediate nature of mobile browsing coupled with a raft of options designed to encourage conversion are the driving force behind the success of mobile websites. Well designed and clearly visible links that encourage conversion include –
- Shop directions – helping people find your business is good for business
- Phone links – talking to potential customers encourages sales
- App downloads – a persuasive method of increasing purchases
- Contact forms – asking questions and making enquiries opens a dialogue
Mobile friendly websites go further than offering a shopping opportunity. They help build relationships by letting customers take action the way they want.
Don’t be left behind
Whether it’s mobile web design Liverpool or any other major city, mobile friendly websites keep your business searchable and attractive. It’s that simple.